A Study On Questionnaire Design And Characteristics Of College Students’mobile Phone Social Media Dependence

College Students’ mobile phone social media dependence refers to students having excessive use on the social media and difficult to control, leading to a negative impact on the body, life, work and learning. On the one hand, many scholars research on mobile phone dependence and social media dependence at present, but for the research of mobile phone social media is rare, no more specifically scale for mobile social media dependence. On the other hand, compared with the traditional social media, Mobile social media has more immediacy, portability and interoperability, these properties will undoubtedly increase the viscosity of users on social media. This paper attempts to base on reality, combined the mobile phone and social media, designed College Students’ mobile phone social media dependence questionnaire. Design of College Students’ mobile phone social media dependence questionnaire is beneficial to expand and deepen the research of mobile phone dependence, to provide a scientific tool for the measurement of College Students’ social media dependence on mobile phone, to provide evidence for prevention and control the dependence of College Students’ social media on mobile phone, and to provide tool support for other related research. Has certain theoretical and practical significance.In this study, through literature review, open questionnaire, interview and expert consultation, the initial seven dimensions of college students social media on mobile phone was established, initial questionnaire was also designed. Through the application of exploratory analysis, confirmatory analysis and measurement analysis, we designed the formal questionnaire, and tested the reliability and validity of the formal questionnaire.This study mainly includes three aspects:analysis of the open questionnaire and interview research, design of a formal questionnaire, the test of reliability, validity and demographic variables, draw the following conclusions:1. Structure of College Students’ social media dependence on mobile phone includes five factors:salience, social promoting, compulsive, conflict and withdrawal.2. College Students’ mobile phone social media dependency scale has good reliability and validity, to meet the requirements of psychometric measurement tools and can be used as a measurement tool of college students’ social media dependence on mobile phone.3. Social APP was the most frequently used by college students, the use of higher social APP is QQ, QQ space, and Micro message.4. The gender difference of Social media dependent score, salience, conflict is not significant, but withdrawal, social promoting, compulsive exist gender difference.5. Social media dependent score, salience, withdrawal, conflict, compulsive does not exist grade difference, and in the social gain factors, there was a significant difference in different grade students.