Dissemination Of Content And Network Architecture Based On The Correlation Of Public Opinion

The role of information in the life of modern society is greatly increased, and even in manycases, it has become the key factor to success. The channels for people getting information arebecoming more and more widely. There is no doubt that the Internet has played the leading rolein modern social communication, because it makes the information age grew explosively, likethe social networking, micro-blogging BBS and the other derivatives of the Internet applicationservices have already become the main mode of information dissemination and communication.The control and guide of the social network public opinion have become an urgent problem to besolved subsequently. In order to make comprehension of the spread of the public opinionnetwork, this paper studies the public opinion transmission based on the analysis of transmissiondynamics, complex networks, and practice in the process of data collection and analysis, whilethe past public opinion dissemination studies were made by different researchers from their ownperspective of disciplines. The main work is the follows:Firstly, analysis of advantages and disadvantages of traditional mass public opiniontransmission theory is conducted by illustration of the past research. Begin with the analysis ofthe influence of public opinion spread, this research explores the content of network informationon the adverse effect of network structure. Especially the network of public opinion is highlyinfluential in the sensitive information dissemination process, through the network of publicopinion system self-organization feature, to made coordinative change of the network structureto be consistent with the characteristics of public opinion. The correlation between the contentand network structure is the fundamental starting point of this article.Second, a new propagation model, which is more applicable to the analyses of the existingproblems, is proposed. This model can better explain the mechanism and characteristics of theevolution of public opinion, and depict the evolution process of public opinion. The model in thewhole network is divided into small groups with close ties with each other, and then informationdistribution and integration are made between the individuals within the group, and finally theopinions are balanced among the small groups on the network, which makes it possible for thedistribution statistics of the opinions of the entire network.Thirdly, according to the above two points, based on the content and structure of thenetwork public opinion, and on the basis of cliques and distributing view model, a completemodel is designed, model validation and instance analysis are made using the data and thesimulation experiment, and the propagation law of public opinion network is represented in away that is similar to the reality.Last but not least, the prediction of evolution trend of public opinion and guide to thedirection of public opinion in a reasonable manner could be realized hopefully by the instance ofprevious studies, by exploring the unification of the impact point of view, opinions in networkpublic opinion polarization and point of view of the degree of dispersion of public opinionevolution characteristics.This paper is dedicated to the research of the network structure and the quantitative relationship of the content spread to find the evolution rule of the spread of network publicopinion, detail the research on the joint of the content and the reality by using an example, andhope to find the way and method for regulation of the network public opinion.