The13th National Winter Games Marketing SWOT Analysis And Strategy

Using the modern economic management of SWOT method, the13th nationalwinter games in XinJiang has carried on the comprehensive analysis. At present, theXinJiang about sports market development of related research are few, few articlessports market development, the purpose of the article is in the critical moment of thecoming of the13th national winter games, first held in XinJIang by SWOT analysisof large sports market development and market development experience of referenceto other games, and connecting with the local sports market developmentcharacteristics in XinJiang, for the13th national force of market development putforward feasible Suggestions, so that the sports industry of XinJiang can achievegood economic benefit and market development effect.Think XinJiang undertake the13th national winter games have the advantage offactor: the government-led planning agency, the constant improvement of municipalconstruction, the deep national traditional sports culture and lays a foundation. Thedifficulties are: lack experience to undertake large-scale comprehensive sports, sportscompetitive level behind, sports management talent shortage, traffic developed, etc.To seize the opportunities brought by competition, and promote the economicdevelopment in XinJiang, change the urban surrounding environment, cultivatesports talents and improve the competitive level. The challenge security force inXinJiang smoothly. In view of the force of the development of market of SWOT tobuild the SWOT matrix, before the market development countermeasures:strengthening the cooperation of the sponsor, to carry out the sponsorship rewardsexecution, for the13th winter games to play good economic foundation; Strengthenthe full force event management talent team, improve the level of the national gamescompetition market development and management organization; To develop varioustypes of mass sports activities, and promote the national fitness campaign; Do marketresearch, establishing reasonable price tickets and souvenirs; Make full use of theexisting traffic facilities, to speed up the construction of venues and relatedmunicipal efforts; Stick to build stable political environment and social order;...