Research On The Development Of Guangzhou Evergrande Fooball Club

Evergrande football club in guangzhou as the research object, using theliterature material method, interview method, outside observation, logicalanalysis and mathematical statistics, the study of guangzhou evergrandefootball club cost, revenue and cost benefit analysis, to explore thesustainable development of guangzhou evergrande football club, analysis ofthe sustainable development of guangzhou evergrande football club existingproblems and reasons, and puts forward corresponding countermeasures andSuggestions. In order to promote the reform of professional football clubsin China as the main purpose, and to explore the sustainable development ofour country football vocationalisation, is helpful for the standardizationof football clubs in China, become a professional sports in China can drawlessons from the basis, for Chinese soccer professionalism reform anddevelopment of sports professionalization to provide theoretical andempirical basis.The research results are as follows: guangzhou evergrande football club costsmainly include:(1) the introduction of NaYuan, foreign aid and to hire coachesfees;(2) salary players and team bonus;(3) the club management;(4) thebackup talent cultivation and football training base. Guangzhou evergrandefootball club income mainly include:(1) the team performance;(2) economicbenefits: the enterprise brand benefit, club marketing income, transfer;(3)social benefits: restore fans confidence, social impact, education influence,the costs and benefits of guangzhou evergrande football club, provideimportant guarantee for its sustainable development.Guangzhou evergrande football club existing problems mainly include:(1):enterprise investment, real estate enterprises dominate football, footballdevelopment is not science;(2) management aspects: club cost is too high,income is not optimistic;(3) the team building: player development, playerscompetitive level behind, lack of soccer fans culture;(4) the reservepersonnel training aspects: ignore the reserve personnel training, leadingto reserve talented person a period;(5) the domestic market: professionalfootball club management and operation system of power and responsibility isnot clear, the index on the low side of China’s football vocationalisation,excessive attention to foreign aid, unable to establish China’s own star. Guangzhou evergrande football club of the main causes of existing problems:(1) real estate leading football phenomenon will hinder the development ofChinese football health;(2) the club professional operation lack of theability of self hematopoietic, excessive reliance on sponsors of investment;(3) player value deviates from the actual value, cultivate excellent playerstime cycle is long, the fans lack of sustained attention, it is difficult toform a football culture;(4) the reserve personnel training of oversight, clubare reluctant to invest the juvenile football echelon construction;(5) thedisadvantages of club management and operation system, the investment in thesponsors to rely too much on, excessive emphasis on the importance of foreignaid.In view of existing problems put forward the corresponding countermeasures:(1) the diversification, enterprise development and reasonable investmentfootball industry;(2) increasing the strength of the club operations, realizeself hematopoietic club;(3) strengthen training players, improve playerscompetitive level;(4) improve the reserve personnel training mode, a solidyoung football athlete’s training work;(5) to improve service quality, fanfan consumption market;(6) to learn from the advanced experience of foreignsuccessful football club, making the professional football market of China.Suggestion: perfect guangzhou evergrande football club independent operationmode, thoroughly implement the training players and juvenile football sport,fellowship football game in the middle and primary schools and provide siteconstruction. Suggested that the late research adopted in-depth guangzhouevergrande football club, and empirical research methods to obtain directmaterials.