The Research Of The Football Club Development Patterns From The Cultural Perspective

At present,China's professional football in the "China Football Reform and Development of the overall program" promulgated in the context of the development is in full swing.A large number of investment funds,the number of sponsors increased year by year,not only for the league attracted big players and well-known coach,but also to the Chinese professional football in the world has been widespread concern.But halo faded,profound cultural deficiencies in the development of Chinese football is facing outstanding problems.Guangzhou Evergrande Tao Bao Football Club as the current benchmark for Chinese professional football,only the use of six years to create all the miracle of Chinese football,Super six consecutive championships,two AFC Champions League,twice the World Club Cup,which is undoubtedly to Long-term weak Chinese football into a needle tonic,but also to the backlog of Chinese fans for some years to see a little hope.Although Evergrande Football Club was established only six years,but in the team club culture construction has developed a very perfect.This paper uses the methods of literature,logic analysis,expert interview,field investigation and other research methods to comprehensively analyze and study the cultural construction of Guangzhou Evergrande Tao Bao Football Club.The academic community generally divides the structure of culture into three layers,Institutional level,spiritual level,artifacts culture is the foundation,institutional culture is the hub,spiritual culture is the core.However,due to the study concluded that the football club has a prominent behavior characteristics,and has a unique and sustained then join the Evergrande club behavior culture and research.Through the development history and operation mode of Guangzhou Evergrande Football Club,this paper analyzes the cultural development model of Evergrande Football Club from the aspects of artifact culture,system culture,spiritual culture and behavior culture.Is the cultural material shell or carrier;institutional layer is the organization of culture,norms;spiritual layer is the culture of the concept or thought;behavior layer is the specific implementation process.The main research and analysis are as follows:1.Artifact culture: club capital investment,club site construction,clubyouth training construction.2.Institutional culture: the club reward and punishment system,the club signings system,the club election system.3.Spiritual culture: a clear stage of the goal,the details of the persistent pursuit of team emblem and mascot of the spirit of the implied.4.Behavioral culture: to support the culture of the fans,"glory for the country," the eternal premise,the establishment of "leadership is not dry" model.Concrete level of specific analysis,four levels complement each other to coordinate the construction of the "four in one" of the football club culture system.Analyzes the characteristics and advantages of Hengda Club 's cultural construction,and provides the theoretical basis for the cultural construction of other professional football clubs.The research conclusion holds that the highlight of the cultural construction of Guangzhou Evergrande Taobao Football Club is that the resource allocation is reasonable and reasonable,the management system is scientific and effective,the echelon construction is unique,the development concept is clear and the spirit is effective,the fans are cultivating,Is not very good control of the club's break even.In our country to develop professional sports,professional football of the moment,Guangzhou Evergrande Taobao club is undoubtedly a good start,worthy of other domestic clubs to seriously study and reflection.