| Guangzhou Evergrande Football Club has Won the champion of AFC Champions League twice and the Chinese Super League champion six times from 2011 to 2016.With glorious trophies,it creates and will continue the ‘Evergrande Era'.This article focuses on the Guangzhou Evergrande Football Club,analyzing its management model,managementcontrol system,operating strategies and the problems existing in the process of realizing sustainable development with the research methods of questionnaire.Some reasonable suggestions are also concluded in the article to be as basis and reference for Guangzhou Evergrande F.C.and other clubs to realize sustainable development.The results are as follows: China's super club with government-enterprise joint system,corporate sole ownership,joint venture three management model,and opened the "burn mode." At present,the super club has the main property right of the club is unknown,the power and responsibility is unclear;the introduction cost is expensive;the reserve talent echelon construction is not perfect,the reserve force is scarce;the target orientation is not clear;the cultural background is too shallow,lack of connotation and so on.Guangzhou Hengda "chairman of the leadership under the leadership of the system," the enterprise-led management model,the management process to develop "walking system" and a series of professional system,the development of "3536" and other strict rules and regulations,At the same time the use of scientific and reasonable incentive incentives.Reserve personnel training to develop "youth training" system,the use of "combination of physical and educational" training system,pay attention to reserve talent football skills and cultural knowledge in all-round development.Club property rights structure is clear,the organization is sound,the division of labor is clear.Capital investment includes coaching team salary,signings fees,tournament bonuses,reserve personnel training costs and fan services,site maintenance and other aspects of the cost.Ticket income,advertising,sponsorship income,athlete transfer fee,media broadcast fee and derivative product sales for the club's economic revenue source.In the club where the total income is less than the total expenditure and the coefficient is less than 0.5,the club uses the brand public relations,poster culture propaganda,official We Chat,microblogging and other innovative propaganda strategy to promote the operation,not only created the "Hengda dynasty",also excited Of the Chinese football market.Guangzhou Hengda implementation of sustainable development strategy in the process of the existence of two factors,on the one hand the domestic football market management system is imperfect,laws and regulations are not perfect,the domestic football atmosphere is poor,chaotic order,the market downturn and other status quo.On the other hand is the club investment structure is single,the introduction of the cost of investment is too large;player culture level is low,the lack of quality players;game too much,relying on foreign aid,domestic players are not fully exercise,reserve talent echelon serious fault,Contempt for the Super League rules and regulations,irregular violations of the event;club cultural background is too shallow,lack of content and other factors hinder the future development of the club's sustainability.Suggestions are as follows:Super League management should be based on the current situation of domestic football in the future development process according to the actual situation to develop a perfect league system,fully tap the potential of the Chinese football market,cultivate loyal fans at home and abroad to enhance the domestic football market popularity and expand social influence.Guangzhou Hengda should learn from the successful experience of foreign clubs,training the club's unique cultural spirit,cultural ideas and the spirit of the club to enhance the club's cultural heritage.Guangzhou Evergrande F.C.should adopt diversified investment strategies,and exchange the invest type from the extensive to the intensive.At the same time,it should broaden the channels,improve its signings quality and the level of fan service.According to the characteristics of the domestic players,the team should arrange scientific and reasonable training to improve players' level of competition,offence and defense,forming the tactics of ‘front line counting on foreign aid,defence counting on domestic players'.As the respect of cultivating adolescents,it should increase the competing times of all ages and pay attention to their practical training.Practical training helps them improve the competitive capacity and enhance confidence.Adopting the training mode of training with competition,the reserved talents' overall strength will be enhanced.And also,to increase club's culture connotation and to establish a harmonious atmosphere,Guangzhou Evergrande F.C.ought to exchange the ways of learning and training from the combination of sport and education to the fusion of the two and stop the uncivilized phenomenon at time. |
PDF Full Text Request