The Brand Strategy Of "Rural Know-all"

Since twentieth Century80years of reform and opening up, the basic policy and thebasic national conditions Chinese enhances our national economic development ideology. Theidea spread to all areas of society, the publishing industry has embarked on a quest bookspublished in the Journal of economic construction road."Rural" emerge as the times requireknow-all is on the road of exploration of cultural products"Rural know-all" for the promotion of the party’s rural policies, for the readers to learnscience and technology, science and technology, science and technology to become rich bydoing a lot of work. To obtain these results, we discover,"rural know-all" road to success, butalso the magazine always adhere to the road of the development of brand strategy.Brand strategy is any periodicals market success, get the important way of audience, butalso the journals to become bigger and stronger, the scale of operation, enhance thecomprehensive strength of a magic weapon. In view of the importance of brand strategy, thebrand strategy of "rural" know-all studied. In this paper, using the research method, case studymethod, data statistics method, focusing on the "rural know-all" survey, brand strategy, brandstrategy significance of the basic system construction and system construction are introducedand explore the extension, and put forward its own magazine brand strategy developmentmodest.