Beverage Brand Packaging Design

Nowadays, under the highly developed science and technology conditions, packaging design is necessary. The main purpose of packaging is to protect the merchandise, circulate and consume easier, promote sales, to satisfied people’s material and spiritual needs. It is necessary to consider the protection of the container in order to avoid damage and also get a good vision, to reflect its merchandise texture and grade. Any products require a container to accommodate it, this is just the initial package role. With the development of the times, people need for functional and aesthetic levels of increasing commodity, packing is not only reflects its protective function as well as its aesthetic features, brand effect. But in the beverage packaging market boom also detonated With the boom of packaging market, exposed many drawbacks and shortcomings of beverage packaging design, such as lack of creativity, information conveyed is chaotic, plagiarism, ignoring the transfer of corporate visual brand and so on.In order to better promote the continuous development of China’s beverage market, to launch its own brand of coconut coconut milk. In this paper, analysis the domestic and overseas coconut coconut milk beverage packaging design deeply. Compare with the excavation for beverage packaging material, morphology, color,image.Making a profound market research and analysis, coconut milk, coconut milk for the domestic and international brand packaging design in the presence of the problem is each commentaries. Analysis and summarizes the psychological characteristics and design strategies for different consumer groups, think for the visual brand and different personality of consumer psychology.The two points should be integrated into the design.Review of a large number of domestic and foreign related data, market research on coconut milk coconut milk beverage drinks, analysis and design. Trying to design a work which can leading and made for different consumer groups. At the same time made the coconut coconut milk packaging design has a high commercial value. The entire design including graphics, text, logo, bottle shape, packaging, bag design. Packaging solutions into the crowd are "without differentiated design solutions" and "the differentiated crowd design."No difference in the crowd, including the popular design programs, bottle-shaped pattern unisex type text design.The differentiated crowd designs include coconut coconut milk for the consumers after who are the young women and children, two consumer groups as a major purchasing power coconut coconut milk, and bottle-shaped pattern of targeted text designed for these two people. Coconut milk and coconut milk product packaging and handbag design. Ultimately successful promotion of the role of brand effect. Made the coconut juice and coconut milk brand known for the public.