Research On The Design Of Luxury Brand Clothing

After the impact of the economic crisis in recent years, global luxury clothing ushered in a new development space and opportunities make a lot of luxury brand clothing at home and abroad through the reshuffle of the market and its own internal system upgrade, connecting more development. According to the latest data show that in 2014 the top luxury consumption of clothing is still occupies the first place, and shows it’s as important role in promoting world economic development. To be sure with the current development environment, the global luxury brand clothing is a very ideal stage. But, for our country, along with the rising production cost, increasing market competition, the internal management mechanism is not perfect and so on a series of problems, seriously hindering the development of luxury brand clothing in China. In order to change this situation as soon as possible, look for effective development strategy and strategic planning scheme to deal with it is very important to solve these problems. Under this background, visual marketing gradually brought to the attention of the many luxury apparel enterprises, "visual economy" will become the inevitable trend for the development of garment industry in the future. Luxury clothing brand effect of the terminal stores display and window display mode and the relevant practice, using the combination of commodity, space utilization and other display methods pass to consumer brand connotation and philosophy, in order to achieve the ultimate goal of luxury brand market competitiveness.The framework of this study is mainly to display design and display window around the luxury apparel launches the analysis and exploration. First of all, the connotation of luxury goods, visual marketing strategy, design principle and function display window displays the basic theoretical knowledge to sort out and summarized; secondly, based on the concept of the theory, design of display on the current stage of China’s luxury fashion to carry on the analysis, discovered our country clothing display problems; finally, in order to better explain our country luxury apparel display problems, this paper to store clothes brand--NE- TIGER display and window display start deep analysis, and compared with the classical case, the NE- TIGER brand display design problems, and puts forward the point of view of the brand design and display design.The purpose of this study is through the study of luxury fashion show design and approach of the problem, find the existing our country clothing display design problems, in order to guide the development of China’s domestic clothing brand, the connotation and value of local brands, to provide some reference for the future design work more on local luxury clothing.