An Analysis To The Development Direction Of Chinese Contemporary Packaging Design Of Food

Packaging is a result of social development and an evidence of human revolution. Packaging design is the center of package industry and packaging design of food is a very important topic of packaging design. Our society now is an era which is full of information, there are many designations around us, what’s more, we can say that we live in a time of designing, so it’s necessary to do a deep exploration and discussion about packaging design. In the procedure of Chinese contemporary development of packaging design, the packaging design of food not only meets the needs of man, but also improves people’s living quality, and it is also good for food dealers’ business strategies. The packaging of food is a way to sale goods, transport merchandise and establish brand image, it is connected closely with human’s life. Science and technology are developed rapidly in today’s society, and living condition of human is improved too much, so people pay more attention to the metal world. Modern packaging of food isn’t just a container to “hold” something any longer, it is a kind of fashion lifestyle, and a new exploration of culture and spirit. The economic form of western developed countries has transformed from serving economy to physical examination economy, and packaging of food has been changing with the changing of time, too. It’s very important for merchandise to have functions of sense judgment and communication of emotion, improve the extra values, and enrich passion of consumers to buy them. This thesis tries explore the situation of Chinese packaging design of food firstly, and then pays more attention to analyze how to make merchandise practical and distinctive, how to make packaging designs fully consider about traditional Chinese culture and have their own brand images, how to make companies continuously explore new technology and meet healthy idea of consuming. And this thesis tries to find a new way to Chinese packaging design of food by combining China’s national condition and needs of consumers. The exploration of the future of packaging design has its significance, we can let packaging design serves us only by knowing well about it future, we can improve our society, stage of spirit and living quality only by connecting packaging design of food, which is creative, valuable and reasonable with our life.