The Design And Study Of Rice Packaging Under The Background Of Rice Food Culture

Food rice in Chinese traditional culture is very traditional heritage.Rice as a daily mass consumption goods, whether in large supermarkets, department stores and small grain and oil market point of sale, are everywhere, everyone must eat every day staple.Rice for the Chinese people have a special deep feelings, looking capsules of rice, as if to see farmers hard labor scene, the joy of harvest scenes, a kind of return to farming village, return to nature feel.Packaging is a bridge connecting people and products, is one of the important factors determine whether consumers choose consumption, so that good packaging design is very important. Chinese culture has a long history of grains, but on the rice packaging but without any features, packaging behind, single structure, the same phenomenon seriously, brand awareness and consumer experience awareness is very weak.This paper describes the Chinese culture grains,Japanese culture grains overview of the current situation of Chinese traditional and modern rice rice packaging and packaging problems in doing a survey analysis,By Chinese Taiwan, Japan and excellent rice packaging analysis and comparison, to find Chinese rice packaging innovations and breakthrough-from the perspective of traditional Chinese culture as the starting point grains, rice grab people strong national feelings and spiritual attachment.I will rice packaging design is different from the ordinary rice packaging on the market, in addition to the package itself has the basic functions, the grains are more cultural brand packaging.For different age groups, different levels of people’s consumption psychology, the rice culture, rice and other channels into the packaging design, rice by repackaging so that rice is rich in culture, so that consumers buy rice at the same time, the rice culture attracted to impress, provoke people on the "rice" and "food" emotional return.Especially now that urbanization, a large number of immigrants and has a nostalgic urban migrant workers, and even more so for a bag of rice from a touch of nostalgia thoughts.So that consumers feel the charm of traditional culture in the process of buying goods. This cultural heritage and development of grains, traditional culture plays an important role and significance.