The Empirical Research Of Effectively Supply Of The Rural Public Cultural Products

In China, urban city and rural area is entirely different, rural development attracted so much concern and controversy. Academia has always been very concerned about the problem in rural areas at all aspects. Since the new rural construction, the study on rural reform and development, particularly research perspectives are also constantly updating. Due to the great changes in China’s economic and social development situation, especially the profound social changes—reform and opening up brings many new problems, new situations and new contradictions, which one of the main contradiction is associated with rural cultural development uncoordinated the pace of economic development, rural residents rich in material life but spiritual life is relatively scarce. So, accelerating the construction of rural culture, improving the rural public cultural products supply, is the feature of the new rural construction.The supply of rural public cultural products is of vital importance, however, the author found that academia take so little interest in researching the rural public cultural products and mostly stay in macro level. So the characteristic of this paper is combined with the on-the-spot investigation and study in H area, dives deep into the actual situation of the rural public cultural products supply of H area, and put forward the feasible countermeasure, has a strong practical guidance.Rural public cultural products supply is critical to the improvement of farmers’ spiritual life, the sustainable development of agriculture and the rural modernization construction, is the basis to solve the problem of "agriculture, rural areas and farmers". Therefore, in this paper, based on H area, take rural cultural construction as the breakthrough point, has carried on the comparatively deep research and discussion. First defined the relevant concepts of public cultural products, secondly, from the research of present situation of H area rural cultural construction, although H district party committee, district government made great efforts for the rural public cultural products, but there is still a series of problems such as insufficient in supply quantity, supply quality, supply mode and lack of long-term mechanism, so decisions come from the following several aspects to consider:put forward the principle of the supply of rural public cultural products, increase capital investment, clear financial powers, build the multi-agent system, building supply to farmers’ demand as the dominant supply decision mechanism, perfecting the supervision and guarantee measures, in order to contribute our country rural public cultural products supply.