On The Multivariate Development Phenomenon Of The "Peony Pavilion" Of Kunqu Opera

Since21st century, the Kunqu opera artists, cultural elite, and social forces, under the prompting of Kunqu opera broke the silence for many years, emerge a batch of market strong reactions, especially in the youth edition of peony pavilion to fill. Since then, the market also appear constantly new version peony pavilion, different characteristics and operation mode between each version, shows a tendency of diversified development. Today, the inheritance and protection of the intangible cultural heritage has reached the height of the global attention, this article attempts to develop the cultural industry in China under the background of, in view of the "intangible" art in the contemporary the reasonable protection of development to make some theoretical exploration.For Kunqu opera peony pavilion the creation of the new version, many scholars and experts and media opinion given attention and comments, especially for each version of the innovative elements of summary and comb through the way of marketing. This paper attempts to stand in the perspective of art management theory research, through and more intangible social influence larger4version of Kunqu opera peony pavilion the creation background, the drama features, marketing, team, relatively more comprehensively summarized version of the peony pavilion behind the planning, production and operation of the law and experience, and the Kunqu opera peony pavilion in cultural industry development under the background of this phenomenon appears diversified development to carry on the rational thinking, hope for the future health of Kunqu opera sustainable development put forward some constructive Suggestions.