The Study Of Visual Communication On The Cross-domain Environment

With the rapid development of economy and technology, the carrier of design and media of communication have been changed greatly, and the scope of design has been widened too. Thanks to the cross application of multiple techniques, visual communication presents remarkable characteristics of cross-domain. With the study of visual communication on the cross-domain, we can have a clue for better understanding of design concepts and methods across the field of ideology. By doing some comparative study on targeted examples, we can learn the different types of elements in the design field and the interrelationship between them from the features and methods of design. By applying the principle of cognitive psychology, aesthetics, consumer psychology, we have a better understanding of interactive mode of visual communication, and propose a creative solution for the significance of visual symbolization and efficiency of design communication in the digital age.The context of visual environment of cross-domain has brought the field of design a big change. New media and digital existence has made a big change of the way to receiving visual information. The design of the psychological and emotional needs has recently become a key point in people’s demands. By the study of visual communication on the cross-domain environment, we can develop our creative thinking, widen the field of design language and improve the business promotion efficiency of the design.