Confucius Classroom Activities Planning And Management Mode Analysis And Countermeasures

Under the background of Chinese thermal, China national office for Chinese international promotion integrate scattered teaching Chinese as a foreign language, building the brand-Confucius classroom in teaching Chinese as a foreign language in our country. Confucius classrooms in the promotion of Chinese, has made remarkable achievements, cultural activities held by Chinese promotion is the main form of Chinese language teaching, the cultural activities as the main carrier and communication platform. The questionnaire about the cultural activities is made by5w program, analyzing srinakorn Foundation School by the audience, communication content, communicators, communication effect and media strategy, clearly shows the reality of its overseas cultural activities. Later, in this thesis, the various problems arising from the careful analysis, were pointed out. Then the solutions were provided. In the analysis of the reason, the author found the culture development scale and Confucius classroom itself the crux of sustainable development, namely the lack of funding. For this reason, the thesis puts forward the feasible countermeasure and the suggestion, provides a new way of thinking for a long time for Confucius classroom activities planning and management. Because of the complexity of the cultural activities, The author deeply analyzes the present situation of cultural activities based on comprehensive and integrated cultural activity survey as the breakthrough point, in the Study, the author uses the symbiosis theory in ecology, with business planning principle, proved the rationality and operation of the Confucius classrooms and market operation pattern with the combination.The article is divided into five parts. The first part is included in the selected topic background, research significance, theoretical basis, research methods, research were reviewed.The second part is about Confucius classroom culture activities and management and planning to make a comprehensive analysis according to the data, then conclusions are drawn. through the conclusion, analysis of the third part was carried out on the problems arising from the cultural activities, in combination with the author’s own experience, the author finally find out the reasons behind each case, and give concrete suggestions from five aspects.The fourth part is the highlight of this article. the author summarizes the specific reasons found the shortage of funds is the practical reason of cultural activities and cultural institutions. Based on the symbiosis symbiotic mode in the theory as the theoretical basis, the author discusses the necessity of the incorporate a nonprofit marketing operation.The fifth part is conclusion including the author of Confucius classrooms for the future of the outlook as well as to the understanding of the shortcomings of the article.