An Analysis On "Artistic Conception" Application In Design Of Book Cover

Literally, “artistic conception” should be understood as “a kind of consciousness in human emotional state”, the state is not only the original feeling through contacting things, but also a kind of comprehension of art at the most profound level. In a sense, it occupies a very important position to explore aesthetic standards of the Chinese nation.Books as the platform of cultural communication, the design is particularly important, the cover of the book gives the first impression, it can not only beautify the books but also bring readers a richer visual experience, in other word, it is the external appearance of the whole book, which needs to send out a really attractive artistic charm, and the charm is derived from artistic conceptions of the design of the cover. “Artistic conception” is an abstract conception, in order to make the cover more distinctive, “Artistic conception” is now a direction we need to explore, we need to put this intangible elements through the carrier of cover design so that readers can get artistic charm of language through the cover of the book.This paper is aimed to analysis the practice of “artistic conception” in the book cover, expounds the origin of “artistic conception of aesthetic”, and introduces the design of the cover with various elements, the combination of the content of the book and its “artistic conception”. All above has a great reference value on book cover design, which finally meets the emotion and fusion with the book, and finally it makes design works and books connotation perfectly unified and sublimated. “Artistic conception” is the soul to the book cover, which embodies the author’s intention, the content of the book, and is the perfect combination of art and culture.