Book Design In The Mobile New Media Communication And Development

China has five thousand years of splendid culture and long history, books is an important carrier to record and human civilization history, the development of books reflects the progress of the society, the improvement of science and technology. People learn from books history civilization, also need to create our own history, to create tomorrow. The progress of science and technology, rapid development of society, books media from ancient times on, bamboo slips, silk silks to paper, all the way to the print media in modern society still is an important medium of books. The emergence of the Internet to change the world, changing our life, along with the rise of the Internet developed mobile new media and bring new direction to our lives. Mobile new media is a kind of new media, the history books are books, presents a new form. In mobile new media, the books all kinds of information elements to convey rich and diversified expression; Text, images, video, sound, etc., the static and dynamic can convey their own characteristics. Can say without hesitation, mobile new media is a traditional areas of importance for future development. Print media challenges, books design needs to be developed, mobile new media this new medium of books is the development direction of future book design.In this paper, we study way is literature research, case study, comparative study method. This paper collected a large number of studies and processing the related theory, combined with the representative type of case analysis to summarize, in print media and mobile new media comparing research, the new media.Based on the analysis of features of the medium dissemination way, form, reading books, the aspects such as the move print media and new media comparison analysis and argument, it is concluded that the mobile new media in the development of book design is of great advantage. Through comparative analysis of specific cases appeared in the mobile new media books design defects and problems, analysis summarized through from the user’s sensory experience and interaction design these two aspects to optimize the development of book design. Mobile new media is a new breakthrough, books design development hope books design in developing seize opportunities, meet the challenges of the future.