Kaifeng City Business Card Image Design And Promotion

With the development of urbanization, the city card, as a cultural symbol of the city has great significance of expanding the influence of the city, improving the visibility of the city, enhancing the cultural quality of the city. Every city has its own historical and cultural background. The aim of the city card is to distinguish the difference of the city characteristics to improve urban competitiveness of the city. As a historical and cultural city, Kaifeng has a long history and splendid cultural monuments. But compared with other domestic ancient city, Kaifeng is not very prominent in city card promotion and publicity efforts, and is lack of systematic and times design in related visual aspect. For this situation, by analyzing and generalizing Kaifeng city card, the author creates a series of Kaifeng city card image design works and related topics poster combining the traditional cultural elements and modern graphic. Through the contemporary design, it is not only improving the visibility of Kaifeng but also appealing people to protect the ancient city. And this plays a major role in promoting the development of culture of the ancient city.