Research On Government Image Management In The Stage Of We Media

Since entering the new century, with the development of information technology and Internet technology, the wide use of We Media platform has changed the traditional way of government information transmission,and it’s also has a new and important influence on the management of the government image. Since We Media has been involved in the construction of government image, the problem of image management is also showing a trend of diversification. Only by studying the problem of government image management in We Media era, can we improve the construction of government image,which is based on the real maintenance of the network freedom.In We Media age, the government image management in our country has new problems. On the one hand, it has widened the communion between the government and the public, and deepened the interaction between the government and the people. On the other hand, the government is forced to expose to the public’s vision, the image management is facing new challenges. The emerging network public opinion under We Media environment is also a challenge to the government’s credibility. On the basis of the theory of communication, it’s urgent to analyze the relationship between We Media and government image management deeply and explore the path of government image management which is proper to the national conditions of our country. Effective measures must be taken to make full use of the advantages of We Media, strengthen the government’s own image, strengthen the transformation and upgrade of the mainstream media, and learn from the experience of western government image management, in order to further improve the effectiveness of our government image management in the new situation.In this paper, many methods are used to study the problem of government image management in We Media environment. Through literature analysis, the domestic and international research status and development trend of the image management in the era of We Media are combed. Through inductive analysis method, the problems of the image management in the era of We Media is summarized from four aspects: social environment, legal system, government itself, We Media. Using the comparative analysis method,we made a comparison of the government image management activities between two different systems of China and abroad, then explore the way which meets our own national conditions.