Study On The Current Situation Analysis And Countermeasures For CBA Fans Culture From Multidimensional Perspective

Sports with extraordinary charm attracts the attention of many fans, the fans culture has become a kind of world culture.With Yao Ming, Wang Zhizhi, Yi Jianlian and other stars, China’s CBA League fans groups forming and development.Basketball fans not only become the "product" is the professional basketball league "core" and "the largest capital".Chinese fan group is in a new stage of development, the connotation of CBA fans culture inconstant change and enrichment at the same time, oneself also has increased as the fans of violence, stand cultural confusion, many problems such as ball Market downturn.Therefore, need to constantly enrich and develop the theory and practice, further the status quo fan culture study of CBA League, construct the mass basis of compaction, Chinese basketball can better development.This paper takes CBA League impact of the larger Shanghai, Taiyuan, Changzhi 3 Fans Group as the sample, the use of sociology, mass communication and sports economics and other disciplines theory, in multi dimensional perspective on current CBA basketball fans culture spirit level, the system level behavior, entity level analysis.On the occupation League Sports audience, especially the study of this special group of CBA basketball fans less.Basketball has a good base for the audience and increasingly diverse cultural needs of our country, the need for further development of occupation basketball market in our country.The study found that, CBA League Fans, fans products facilities and fans materialized products development level is low, the hardware and software service different venues large, this also affected the venues of the scientific operation and basketball market consumption.Watching the behavior of fans, 63.4% fans as an integral part of life, but the fans to choose 61.2% of the home or dormitory, rioting fans need to regulate behavior.. Subject consciousness enhancement and instability constitute fans values present situation, reason spirit of fan loyalty is not high social value diversification and League brand consciousness.Research conclusion, multi-dimensional perspective of fan culture study has multiple meanings for the CBA League and for the fans culture construction, think CBA fans culture should include fans of the spirit level, the system level behavior, entity level, and the fans values and spiritual connotation is the core of fans fans culture, need to form the atmosphere with "healthy, civilized, enthusiasm, features".NBA provides enlightenment and the Bundesliga League success for development and fan culture construction, the positive flow to mobilize various elements of occupation basketball market is needed, strengthening the foundation of the masses, comprehensive development of occupation basketball market.