From The Luneng Taishan Football Club To See The Football Fans Economic Development

The report is very clear, the party’s 18 to 2020 years, our country should realize the grand goal to build a well-off society in an all-round way, so economic development is still the top priority. Countries to develop the tourism economy ", "holiday economy" at the same time doesn’t seem to see "fans economy" this extremely has the potential to expand the market. So this article focuses on the shandong luneng taishan football club fans present situation, through the questionnaire investigation, expert interview, the Chinese and foreign contrast, refer to the methods of literature study of "fans". Through the study found that: although the luneng taishan football club has been established for many years, but have not been club fans economy, regarded by the government, enterprises, market demand and great fans, from this perspective, this giant fans economy sheep should be valued. Club on the basis of the guarantee superior event record, but also pay attention to brand construction, open fan products stores, develop all kinds of fans products and development of public welfare project, the team can also make the team players into the match between field or organization on campus, the development of the computer game software to interact with the player, establish fan network interactive platform, and stadium, cinema cooperation organization to watch the team’s game on the road. Restaurants, bars, cinemas, the game can be set up, in the big games during the beer, beverage and food can revolve around the game in terms of product promotion, increase the purchases. The fans organizations can organize fans inside the game, more attractive football fans to join, increase the fan base. All in all, the fans economic market development is very limited in our country at present, demand is very big, therefore both the club and the enterprise businesses, should seize the opportunity.