Research On The Fans Evaluation In The Social Marketing Status Of Shanghai Greenland Shenhua Football Club

With the development of the internet age,the transmission of information become more and more convenient,people have been accustomed to chatting through the internet to make friends,share dynamic,understand the news current affairs,gossip entertainment.The value of social media has been magnified with the increase of users ' stickiness,and has become one of the main positions in many enterprises 'marketing.China Super professional Football Club at present in our country's development situation compared to the world outstanding club still has the insufficiency,under the mobile Internet upsurge,the reasonable utilization social media marketing appears especially important,therefore,discovers the club present stage socialization marketing existence question,To improve the management concept and method of the club is the most effective and necessary content for most professional football clubs at present.The data obtained green paper is intended to help Shanghai Shenhua Football Club to know the current status of social marketing,which will help it to take appropriate measures for the improvement of the current deficiencies at the same time hope for the future development of social marketing professional football clubs summarizes a common pattern in order to meet the demands of the development needs of the club and the fans themselves.In order to explore the social marketing status quo of Shanghai Greenland Shenhua Football Club and the socialization marketing status of the Super professional football club,this article also uses the literature material method,the On-the-spot investigation method,the expert interview method,the mathematical statistics method and the logical analysis method,from the fan's angle,By questionnaire survey,the fans of green space Shenhua Football club were surveyed,and the current situation of social marketing was judged by the fans ' evaluation of the social marketing of the club.It is found that the social marketing situation of professional football clubs can be evaluated from the communication effect of social platform,the effect of consumer content of social platform,the transformation value of social network and the long-term brand value(the following is referred to as communication,interaction,transformation,brand value)in four dimensions.The effect of the club's communication affects the user's interaction behavior,the communication and the interaction influence the transformation,and the above three points affect the brand value together.According to the analysis,1.The present situation of socialized marketing of Shanghai Greenland Shenhua professional football Club The overall evaluation of the fans is higher,but the method of contentdissemination needs to be improved;2.Shanghai Greenland Shenhua professional football Club the current platform resource allocation needs to be optimized;3.Shanghai Greenland Shenhua professional football club should be optimized for the fans at present.Fan evaluation and fans of their own attributes are significantly different,for Shenhua,the need to enhance the ability to differentiate the fans,so as to stabilize the fan loyalty,and constantly expand the fan team.