A Study On Public Trust Deficiency Of The Chinese Football Association

Chinese football develops rapidly because of the preference and encouragement from President Xi Jinping and Liu Yandong, the Standing Committee of the Political Bureau of CPC Central Committee and the State Councilor. In order to accelerate the development of Chinese football, this article is to study the public credibility of Chinese Football Association and attempts to make an exploratory research on the public credibility of Chinese Football Association. It is significant to do the research on the public credibility of Chinese Football Association for Chinese Football Association is the only national nonprofit organization to supervise football games which plays a decisive role in football development, and the credibility of the Chinese Football Association is an influential factor in the popularization of football nationwide.This paper mainstream internet media news analysis perspective in the course of the study. According to the mainstream media reflect public opinion and attitudes characteristic. And the network media and the public in equal status, Identity can be converted to both. First,the use of literature and statistics on the mainstream media about the Chinese Football Association made the news situation overall statistics and analysis, then the use of case analysis and logical analysis of the situation of the credibility of the Chinese Football association to do a comprehensive analysis and summary. The analysis of the data reveals that there is a deficiency in the public credibility of Chinese Football Association: one is the queries from the key media on the working process, and the other is the queries from the key media on the capability of managers. The reasons that contribute to this phenomenon are the lack of self-discipline system and public supervision, unprofessional conduct of mangers, and centralization of power. With the analysis of these reasons, the public credibility of Chinese Football Association could be improved through three aspects:establishing an adequate self-discipline system and supervision system, employing professionals, and importing philosophy of coordinated management.