Study On University Intangible Asset Management

University intangible asset is an important part of college assets management effectively,is the assurance of great-leap-forward development and sustainable development of colleges and universities, strengthen the management of intangible assets in university’s, is the way of promote the intangible assets value, is to create considerable economic benefit and social benefit system guarantee.This article have consulted a number of studys about the subject to integrate relative in our and incountries. The methods of literature review, system analysis were adopted. The characterization of colleges and universities intangible assets as an non-physical and non-monetary assets resources, are unique and Long-term assets to the university. It’s used for personnel training, scientific research, foreign exchange and produce additional values and so on. Categorize them as technical knowledge, system, reputation, human resource and information networks assets. To analyses and sum up the features, include innovative,profitability, immateriality, uncertainty and exclusive. From four dimensions respectively to analyze the current situation of university intangible assets management, it is concluded that the current some universities have begun to change the traditional concept of asset management, emphasis strengthened, standardization situation is gradually improving, There has been marked progress in the development and utilization, rights and interests protection have some supported by the system. But currently taking one with another, its low level of university intangible assets management, lack of necessary rules and regulations, pay no attention to brand protection, defect of effective management mechanism, the method of evaluation is relatively backward, and there are different forms of loss, restricted the value realization of the intangible assets.The above problems draw lessons intangible assets management experience from the United States, Britain and Japan’s well-known university. It is necessary to enacting andimproving rules and regulations, enhancing the protection consciousness; Carrying out publicity and education, make public brand characteristic, pay attention to market development and establish brand awareness; Finally this paper suggested that universities should give full play to teachers and researchers role as the core of intelligence to advantage for further deepen the development and utilization of intangible assets. The development of intangible assets must fulfill quality and quantity requirements; Use of modernization information technology, establish database of university intangible assets evaluation.And from formulating a new set of system and management rules, about security,application, supervisory and rewards and punishment system etc, to improving practice,organization and coordination, able to find problem in management and implement the efficient solution. With a variety of measures, strive to improve the level of intangible assets management, service for development of colleges and universities.