| The main research of this paper is based on the emotional consumers’ needs of home wear design,With the emotional point of view,the impact factors of human emotions are analyzed,and extracted from the emotional needs of consumer’s life,combined with practice of the household service product design in order to clarify the home service design in home emotional needs of expression form and method.First,Start with human’s emotion.The purpose of home service design is to meet the needs of the consumer’s home emotional needs.The main emotional appeal of the modern people is extracted from the different emotional needs of the consumer life,we can understand and explain it in three aspects: human life,healthy living and leisure life.Through the analysis of the emotional needs of people in the home life environment,Summed up the three aspects of home life emotional performance: family interaction type of emotion,target appeal type and sentiment identity.In order to meet the needs of the consumer’s home life,We need to analysis different people and home life.Through the home service related theoretical knowledge need to learn and finish and analysis present home service market investigation,combined with the corresponding brand philosophy and corporate culture to develop the corresponding product series,refined consumer groups formulated by product series under different themes,analysis of different behavior after the emotional appeal driven performance,the theory is transformed into development of home wear product brand of GIMARAS’.In home wear design,sub themes is to make product design more accurately and effectively meet people’s demand.In the practice process designers need determine the overall product color,the overall profile shape styles,local craft patterns and details to determine the use of accessories,supplement and improvement emotional appeal of home wear,To provide a broader space for development concepts and ideas for domestic clothing design. |
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