| Since primitive society,the Chinese have worshipped the tiger with reverence and created many decorative traditional tiger decorations such as tiger totems and tiger face patterns,giving rise to the Chinese tiger culture.However,with the impact of modern civilisation,Chinese tiger culture has gradually faded from people’s view and the creation and application of traditional tiger decorations has gradually decreased.Under the stimulation of diversified consumption concepts,the home textile market has become a boom of personality promotion,cultural innovation and trend stirring;at the same time,modern people’s emotional consumption concept has gradually become an important part of the consumption concept.Therefore,the application of traditional tiger prints in home textile products is not only an effective way to innovate and inherit the traditional Chinese tiger culture,but also an inevitable trend to meet people’s personalised consumption needs and enrich the subject matter of home textile products.This paper takes traditional Chinese tiger decorations as the starting point and adopts the research methods of literature research,market research and design practice.Firstly,it compares the origin and development of traditional Chinese tiger decorations,summarises its abstract symbolic,realistic anthropomorphic and vivid folklore decorative language,summarises its embodied faith,authority and auspicious spirit of the times,and provides stylistic reference and theoretical support for the design practice of tiger decorations in home textile products.Secondly,the feasibility of applying traditional Chinese tiger decorations in modern home textiles is explored in the following three aspects: firstly,the intrinsic value of tiger decorations meets the emotional consumption needs of modern people;secondly,the psychology of consumer groups is grasped to create diversified home textiles products;thirdly,the market trend of "cultural excavation" of home textiles is followed.It also refines the application value of inheriting and developing Chinese tiger culture,renewing the vitality of home textile products and enriching the value connotation of home textile industry.The innovative design is carried out in three aspects: shape conception,theme and style construction,to create diversified home textile products with traditional tiger decoration as the main body,to meet the personalised and differentiated aesthetic requirements of consumer groups.Finally,according to the different characteristics of Chinese classical luxury style,cute cartoon rustic style and natural realistic modern style,the tiger print decoration in the living room,bedroom and bathroom space,respectively,to carry out a series of home textile application research.It is hoped that through the innovative practice of traditional Chinese tiger decorations in modern home textiles,a series of home textiles with diverse styles based on traditional tiger decorations will be created to meet the personalised and diversified consumer needs of people at all levels,providing new ideas for the diversified development of the modern home textiles industry,as well as promoting and spreading the traditional Chinese tiger culture with contemporary spiritual connotations and aesthetic values. |
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