Research And Practice On The Design Of Regional Food And Vegetable Food Packaging

In recent years,China has vigorously developed the tourism industry has gradually begun to expand the national characteristics of the food industry.And the status of specialty products in the economic market is not optimistic,most specialty packaging and not effectively the unique product of its products presented to consumers.The packaging design of the specialty should play a vital communication between the product and the consumer.The visual experience and the experience of the packaging design also affect the purchasing power of the consumer to a great extent.This paper analyzes the current situation and existing problems of the development of the whole industry chain by comparing the market and the existing problems of the whole industry chain,and compares the present situation and the level of the domestic and foreign meat and snack food and specialty packaging design.Design creative ideas.Product packaging itself is a cultural carrier,Changde regional characteristics in the sauce board duck packaging design on the full embodiment of the product itself can make the aesthetic value and cultural value to a higher level.The author focuses on the integration and innovation of Changde regional culture in specialty packaging.Combining with the product characteristics of Jiabao Duck and the consumption patterns,consumption psychology and consumption path of modern consumers in the aspects of packaging form,packaging pattern and packaging color,Have carried out innovative design.By improving the packaging of Changde sauce ducks,from the brand logo,pattern design,packaging color to the packaging box are improved design,but also conceived the brand promotion and promotion strategy,adhere to the snack,portability,humanistic principles,Designed not only retain local features but also with distinctive characteristics of the times,with a new visual experience and cultural influence of the sauce board duck packaging.