Research On The Image Of Jishou Based On The Transformation Of National Culture

City is the witness of human civilization. The culture and creativity of a city determine its unique temperament. Nowadays, people pay much more attention to the culture freedom and identification than any other age, but globalization has brought unprecedented challenges to the development of city culture. In the future, the city will develop into an ideal city where the modern and the tradition stay in harmony,and technology achieve win-win with the culture.Jishou in the west of Hunan province, is the "state" Xiangxi Tujia and Miao autonomous prefecture, the typical minority settlements. By historical conditions and geographical environment, the influence of complex factors such as national culture, religious belief, the constituent elements Jishou city culture has a rich of regionality and nationality, the characteristics of the urban image presented cannot be copied. Jishou is special and typical.Article from the perspective of cultural transformation of Jishou city image and shape the logic are discussed, respectively from the urban road, the city boundary, the urban area and city, city node markers in five cities such as image reflects the national culture of transformation of city culture symbol to analysis and research. According to Jishou city construction has carried on the reflections on the past, think about the future city development mode and direction.City culture is composed of local national culture, national culture enrich the urban culture is more full, traditional national culture through the transformation of modernity become the new culture, new city national elements of the culture of the new culture full of vitality. The future city should use the new urban culture to shape the city image, and actively to city image as the carrier of national culture, on the basis of enhance the value and status of the city, make the city become national cultural heritage of the tool. This national culture into urban culture topic has certain realistic significance and academic theory value, for continuation and development of thinking and cultural traditions, to discuss the contemporary development of national culture, to discuss the modern city culture construction, to study issues of cultural creative industry development has certain enlightening significance.