Style Reconstruction And The Moral Reconstruction:The Communication Of Feng New Year Films

Mainland Chinese surreal pioneer Xiaogang Feng,"Party A,Party B" that he launched the first section Surreal,get a high box office for the development of Chinese film also has far-reaching implications.Today,Xiaogang Feng's New Year films has become a brand,he was good at grasping the development of modern society,popular culture,the development trend of popular culture,meet people of cultural aspirations.Then Xiaogang Feng 's movie starts by some experts and scholars pay attention,However,most scholars are from the aspects of Xiaogang Feng's film types,characteristics,genre,commercial character,narrative means of studies carried out,ignoring the analysis and discussion of Xiaogang Feng 's films for surreal style remodeling and passed the film to the audience's positive energy.In this paper,the spread of New YearXiaogang Feng's movie to be a little early interpretation of the movie Feng value meaning,style features,build a moral,as well as the heritage and culture popular culture spread Year conducted a comprehensive analysis.The introduction describes Xiaogang Feng's life experiences and his creations,analysis of the writing characteristics of its cinema and positive impact on the Chinese film market,cited the academic point of view of film studies,analyzes communication strategies Xiaogang Feng's movie.The first chapter analyzes the Chinese New Year Xiaogang Feng's New Year films cinema influence,from the perspective of Hong Kong and the Chinese mainland surreal birth and development,a detailed analysis of China's lunar New Year film history,Xiaogang Feng's film development context affected the domestic film market and the prevailing mentality of the Chinese community,so that Xiaogang Feng 's New Year film to develop so far,finally,articulate the value significance of Xiaogang Feng's New Year Movies.The second chapter analyzes the style reconstruction Feng Surreal unique writing style,respectively,from the narrative style,the star strategy,video and audio features and operation of the market are analyzed.Xiaogang Feng 's film narrative style with a civilian and game-oriented features,by inviting big star appeared to meet the reasonable imagination of the audience,there have been many successful operation of his operation of the market area.From the perspective of the third chapter analyzes the narrator for the film society is Feng energy transmission.Xiaogang Feng's films are analyzed with the selection of the theme,witty lines design,it reveals the contradictions that exist in social reality,he shook the hearts of the audience,triggering a deep thinking audience.The fourth chapter of the movie for New Year Xiaogang Feng 's New Year cultural communication capabilities,and through a combination of commercial and artistic end of the year makes "Surreal culture"can be passed.Conclusion on the value of Xiaogang Feng's New Year Movies were affirmed,and for future research put forward new ideas.