Fast Fashion Clothing Brand Promotion In The Internet Era

At present,in the network multimedia surrounded by market environment,people every day to accept the "explosive" information,so that people gradually become the aesthetic fatigue,life and visual communication began to seek a simple way.With the development of the Internet multimedia era,people’s lives are more and more convenient,which makes them use computer and mobile devices more frequently.In the context of the Internet and economic globalization,in the apparel industry in the transformation of enterprises,fast fashion industry came into being.Nowadays,the competition between different fast fashion clothing brands does not only focus on the inherent characteristics of the product,but also focuses on the differentiation of the brand image.This requires the designer to accurately locate individual mining enterprises brand design,follow the "quick identification,accurate positioning,pay close attention to the creative",designed by cutting out the superfluous and meet the market demand for visual language.This simple design will give up redundant elements,highlight key content,quickly and accurately convey the information to the audience.Highly concise image design can make the brand and the consumer to produce the emotional effect,quickly stimulate the curiosity of consumers,causing its desire to buy,realize the brand value.In this paper,based on the research of the similar fast fashion brand clothing design,summed up the design of common brand image promotion and method,and then applied to the design method of "innovation design fast fashion brand image of the United States by the season" in practical.