The New Flatness Of The Fast Fashion Brand Visual Image Research

With the development of society,the frequent replacement of many products,intense competition in the market,making some fast fashion brand last,fleeting.Many brands in the visual image there are many similarities,how to get out of the cycle of homogenization,increased memory node is different from other brands,this is related to the future development of the brand smooth.Walk in the forefront of the trend of fast fashion brand,product replacement is fast,while prices approachable to meet the aesthetic needs of consumers,which is the "fast fashion" brand identity.Currently,the bearer information carrier appears the trend of diversification as well as the timeliness of the public to receive information and other factors make fast fashion brand visual image begins with a new design appeared in front of everyone,that is,flat design.Flat design is a better meet consumer aesthetics of contemporary design expression.In the major brands of site design and UI style flattening trend began to champion the rapid emergence of the people’s vision.Flat removing cumbersome visual design language,allowing designers to return to the essence of the brand while promoting more inclusive and timeliness.Fast fashion brands available in the market after another,for the brand How to follow the trend of the times so as not to be eliminated,held in the end,we first need to quickly grab the attention of consumers from the visual image,strengthen the recognition of the brand.Today,the consumer shopping channel,there are two,one is to store shopping;the other is online shopping.The wave form of online shopping,but also to display their brand image adds more possibilities.Traditional visual image gradually extended to online virtual interface image.The rise in interface design flat with its extensive impact,making basic elements of visual images are increasingly "flat",flat design itself has the timeliness and inclusiveness will be faster depth consumer brand heart.This paper describes the definition and characteristics of fast fashion;by flattening the discussion related to the concept,to grasp the flat design of the popular characteristics is proposed in today’s fast-fashion brand social environment problems of the visual image;by analyzing the foreign fast fashion brands Website and terminal design,flat design style to explore the site interface design,creative graphics,color matching,text selection and layout layout application;summary of fast fashion brand flat visual image of the design elements,principles,and strategies.Illustration can be summarized to provide a reference model for the domestic fast fashion brands.