Research On Visual Image Design Of Fast Fashion Brand

This article takes the fast fashion brand visual image design as the research object.Firstly,it expounds the definition of fast fashion and brand characteristics.and then conducts in-depth research and analysis on the contemporary fast fashion brand image,trying to explore the inherent reasons and reveal the era background of its distinctive brand characteristics.On the basis of research of practice and relevant articles domesticand oversea,we select representative cases of fast fashion brands for analysis,and focus on the flat design style of the visual image of fast fashion brands,summarizing the advantages of flat design,tap its connotation,try to grasp the inner needs of consumers and expand the brand value space and enhance international competition.Nowadays,the society is developing rapidly.With the well-known foreign fast fashion brands,such as ZARA,MUJI,UNIQLO and C&A,opening high-profile stores in China,people have entered a new era of fast-paced shopping,and the concept of consumption has also undergone tremendous changes.Fast fashion brands stand out with their low price,fashion and fast update,and are loved by consumers.Fast fashion brands have achieved great success in the China’s market.Under this situation,Chinese local brands have seen the strong advantages of fast fashion brands,and have started to create new fast fashion brands or transform from traditional brands to fast fashion brands.