Analysis Of Profiting Mode Of Wanda Cinema Line

Along with the rapid development of the economy and the increase of residents’ disposable income in our country,the movie is an important part of cultural industry,the total movie box office is increasing constantly,the total screen number of showing industry in our country also displays the geometric growth.However,it is hard to increase the attendance in small and medium-sized theaters and cinemas in the market gradually,the newly-added cinemas have the lower earnings,and it is hard to recycle the cost,these subtle data are reminding the changes quietly.Profit is the basis and core for the survival and development of the enterprise,and only getting the long-term and stable profits are measures to copy with the changing film market.When faced with these potential problems which can not be ignored,we can not help thinking about the profitability mode in the showing industry.The paper makes the thorough analysis on the profitability mode in Wanda cinema line.Via the analysis on the influencing factors from the inside and outside aspects,we find that the “cinema line + real estate”business mode,value chain structure and the linkage of profit source in Wanda form the unique advantage;The political support and higher market expectations in the film industry also promote the smooth layout of the profitability mode.The profit model of direct-sale without supporting low-cost strategy,but also to maintain high prices and highmarket share.The profitability mode with the profit point core of box office and goods sales income,the profit source of individual consumers,the profit leverage of transmission platform and the profit barrier of value chain vertical integration is formed.The profit model of direct-sale has the scale advantage and brand advantage,and it is featured with the low cost and different operation.However,the related transaction of the huge amount and key link,the cinema management homogeneity and potential management ability risk influence the long-term development of Wanda cinema line.The corresponding optimal suggestions are proposed for the specific problem existed in the profitability mode in Wanda,the summary and outlook are proposed finally.It hopes to have certain learning and reference significances for other cinema lines based on the research on the profitability mode in Wanda cinema line.