Research On The Ethnic Tourism Development From The Ethical Perspective

The construction of national tourism is bound to result in the commercialization of national culture,and the over-commercialized national culture would lose its essential appearance,and it can no longer supports enough economic benefits,which,on the contrast,has brought serious negative influences on the sustainable development of national tourism.Ethnic tourism calls for the guidance and restriction of ethical norms,exploring the true value of national tourism and its realization has become a theoretical and practical thesis.However,the current tourism ethics research is difficult to get rid of the generalization of the suspect,it is undeniable that the prospective and scientific nature of these studies,but it lacks of practicality on many problems which are urgent to be solved.The practical opportunity of the tourism ethics research lies in the research and analysis of the specified and materialized objects,and the existing achievements of the national studies,which have no limitation on scope of the study.Without the support of objective data,it is difficult to restore the authenticity of the national tourism practice,and then the analysis and judgment on the problems in the development of ethnic tourism will inevitably be floating in theory.Through the way of integrating domestic and foreign scholars’ studies of national tourism and tourism ethics,on the one hand,it analyzes the development of the current national tourism;on the other hand,it introduces the method of value judging mode of tourism ethics into the construction of ethnic tourism and clarifies the research of ethnic tourism,sorting out the basic concepts,and explains the relevant theories involved in the study.On the basis of empirical research,we are going to find out the current ethical status of ethnic tourism and the existing problems.Empirical study selected Alaxia League Ejin Banner of Inner Mongolia as a research ground.First of all,it summed up the development of local ethnic tourism with the introduction of empirical cases.Secondly,according to the local research results and the findings and conclusions of the existing research,it selected the object of this research,and five indicators which need to be inspected in the tourism ethic view have also been determined,which embodying the five aspects of tourism ethics,and established the index system of empirical research.Under this framework,the author makes an empirical investigation on the moral behavior of local tourism consumers,ethnic communities and tourism operators.Combined with quantitative analysis methods,it found out the current status of ethnic tourism.On the basis of that,it analyzed the problems of current development of ethnic tourism,and also further validated the possible factors that constitute the ethical misconduct through the structural equation model.Finally,in view of the complexity of the national tourism problem,the author made a supplementary interview on the ethical demands of the various ethnic tourism stakeholders in order to find out the relationship among the various stakeholders of the national tourism,and treated that as the starting point for the construction of ethical norms of ethnic tourism.And then tried to put forward the key points of the construction of ethical norms of ethnic tourism and explore the ethical path of sustainable development of national tourism.