An Ethical Examination Of The Sustainable Development Of Tourism From The Perspective Of A Good Life

A good life is based on material abundance.With the comprehensive establishment of a well-off society in my country,people’s disposable income and leisure time continue to increase.Tourism has become one of the important leisure activities in modern social life.Tourism must Adhere to the path of sustainable development to realize your own "beauty" and respond positively to the needs of a better life.In the context of the new era,the people’s good life needs to put forward new ethical demands for the development of the tourism industry.The good life emphasizes a state of harmony and unity,that is,the relationship between man and nature,society,and oneself.In every aspect of life.The sustainable development of tourism embodies the ethical value of the harmonious coexistence of man and nature,maintains the fair tourism development needs between generations,clarifies the responsibility requirements of each tourism subject,and is conducive to the realization of justice,happiness,and freedom in the sustainable development of the tourism industry.Ethical goals.However,there are always many problems in the sustainable development of the tourism industry in our country,which are divided into three levels of ethical subjects from different degrees of interest relevance,namely the country,society,and individuals.These three different levels of subjects can be discussed separately.From the perspective of individuals such as tourists,tourism practitioners,and residents of tourism communities—personal level;social enterprises such as travel agencies,hotels,scenic spots,tourism transportation,associations—social level;relevant government departments—national level to analyze the moral responsibility of individual tourism Absence,tourism companies value profits over justice,tourism industry macro guidance is not effective,the phenomenon of ethical anomie and the lack of self-discipline awareness of individual tourism in the three dimensions of culture,economy,and system,tourism companies’ greed and profit-seeking,and tourism industry stakeholders’ coordination and sharing The reason for the anomie of poor sex clearly expresses the urgency of constructing an ethical order for the sustainable development of tourism.Construct an ethical order based on the vision of a better life,in accordance with the principle of respecting life and protecting nature;the principle of tolerance for culture;the principle of social justice for the unity of justice and benefit;the principle of win-win sharing for balanced development and the ethical principles of the country,society,and individuals The interaction of the three levels,strengthening the moral education of tourists,and developing good travel habits are an important foundation for the sustainable development of the tourism industry.As an intermediate link,tourism enterprises should strengthen their sense of responsibility,establish a good brand image in the tourism industry,and do a good job of "windows in the tourism industry".It is also necessary to give full play to the government’s macro power,improve the tourism ethics system model,and guide its formulation and implementation.