Practical Study On The Spread Of Yuechi Quyi Folk Show Of Protection Under The New Media Environment

Yuechi Quyi Folk Show was a new genre literature since the Qin Dynasty to the Six Dynasties.The genre spread often in the form of "storyteller".With the passage of time,it derived a variety of specific artistic features from the original single form.Under the background of the new media environment of the evolution,Yuechi Quyi is getting mature.In order to better explore the Chinese traditional art and culture which will be missing,I look into and explore the folk culture further—a native artistic culture with typical Oriental culture,excavate the practical features of Yuechi Quyi under the protection,and broaden the channel of the spread and effective development,to go to reach the final goal to achieve the intangible cultural heritage protection and active communication.This paper is based on the previous studies.By looking up the existing data and field survey which is about problems and difficulties we need to face in the protection of Yuechi Quyi,and then making comparisons with the spread of protection of world traditional intangible cultural heritage,then we can find a road to spread and protect Yuechi Quyi with own characteristics.This thesis,under the new media environment,studies on the traditional Yuechi Quyi in mass media,exploring Yuechi Quyi transmission of the modern media,education,cultural industry.This thesis is given priority to practically research Yuechi Quyi protection.It starts from the various basic elements in the process of its spread to excavate the factors affecting Yuechi communication effects.The thesis is divided into four parts to illustrate Yuechi Quyi communication.The introduction part analyzes the selected topic background,significance and the present situation of the domestic and foreign research.It emphasizes the main content,methods,innovation points and difficulties.And this thesis is given an idea that the living transmission in the process of intangiblel cultural heritage and protection is the ultimate goal.The second part studies on the Yuechi Quyi survival status quo and the changes of transmission.This part analyzes Yuechi Quyi history,current situation and problems of survival and inheritance condition,social value,the changes of the transmission,and the present spread of Yuechi Quyi,laying the foundation for the core research of the thesis.The third part is to research on protecting Yuechi Quyi under the new media environment.It explains that the government,inheritors,protectors are give priority to the spread,who influence the spread of Yuechi Quyi under the new media environment.The fourth part researches on audiences of Yuechi Quyi.At present,it is only focused on a group of audience,and the audience is relatively narrow.It is hoped to find the edge of the potential audience through the way of questionnaire.At the same time,it is also hoped to cultivate the local audience team to promote the development of vocal art,to achieve the ultimate goal of living transmission through audiences’ psychological cognition analysis.Practical study on the spread of Yuechi Quyi under protection is aimed at finding the problems about the status quo and solving them.For the purpose of living transmission,it provides realistic reference.Nowadays Yuechi Quyi has been included in the catalogues of national and provincial intangible cultural heritage protection.To protect Yuechi Quyi,various of functions of elements in the transmission are needed.With the help of the new media environment,based on the audience,advanced science and technology means can be used to protect the culture.Also the government,experts and scholars,and public awareness of Yuechi Quyi should be aroused to protect and participate the culture.The way of the living transmission in intangible cultural heritage is to help realize the contemporary spread and development of Yuechi Quyi in intangible culture heritage.