Research On Media Image Of Professional Women By The China Women's News

Professional women is a new female group with the development of society.To some extent,professional women are the symbol of gender equality.With the scale of female employment increasing,the proportion of women's participation in government decision and enterprise management is also increasing.However,from the beginning of its birth,professional women is facing a dilemma: the dual role conflict of family and career.The traditional social expectation,“good wife and loving mother”,is no longer suitable for professional women,the public now is looking forward to a new professional women.This paper take reports from “China Women's News” of recent 5 years(2012-2016)as a research sample,use quantitative and qualitative methods to study the media image of professional women that the “China Women's News” has constructed.This paper take the reports of professional women from “China Women's News” as a starting point,analyze the media image these reports has constructed and reveal the connotations and social gender meaning in these reports.In this paper,content analysis method is used to analyze the reports statistically including the layout of the report,the style of the report,the theme of the report and professional women's occupation,role and characteristics.The test analysis method,selecting representative reports and interpreting from their title and text,is used to summarize the media image that “China Women's News” has constructed.Then the paper analyzes the characteristics,connotations and social gender meaning of the media image of professional women.From the above research,the paper finds out the positive significance and shortcomings of the newspaper reports in constructing professional women's media image,and provide references for future research.