Research On The Media Images Of Women Entrepreneurs Constructed By China Women's Daily

Since 2014,Prime Minister Li Keqiang issued the “popular entrepreneurship and innovation” call at the Summer Davos Forum.Under the backdrop of the new era in China,the government and society have provided unprecedented opportunities for women's entrepreneurship.The topic of female entrepreneurship has almost become The “headlines” that all media rushed to report on,and women's entrepreneurs' “she power” is becoming an important role in promoting social development and stimulating the vitality of market economy.This article selects the “China Women's Daily” report on female entrepreneurs from 2014 to 2017 as the research object.It selects 108 female entrepreneurs' related reports from which to conduct quantitative and qualitative analysis and summarizes the women's entrepreneurship created by the newspaper.Image type and reporting characteristics.This article is divided into five parts.The first part is the introduction,mainly expounding the basic content of research background,research significance,summary of research status,research methods and design,and theoretical basis.In the second part,“China Women's Daily” uses content analysis to conduct statistical analysis on the number of reports,the layout and columns of reports,the genre of reports,the length of the articles,and the theme of the reports,which outlines the overall characteristics of the report on female entrepreneurs.The third part also uses the content analysis method to research the female entrepreneurs' image and entrepreneurial information in the report,including the female entrepreneur's age,education,identity type,quality characteristics,entrepreneurial territory,entrepreneurial field,source of venture capital,and entrepreneurial motivation.This part of the study focuses more on the content of the report and further describes the image characteristics of women entrepreneurs.The fourth part adopts the text analysis method to analyze the representative texts qualitatively and summarizes the specific female entrepreneurs' media image types.At the same time,from the gender perspective,we analyze whether there are stereotypical images of women and inequality between women and men.The fifth part is based on the previous research results,summed up the characteristics of the media in the construction of the media image of the group,reflect on the deficiencies in the group and put forward reasonable suggestions.The author hopes that this study will provide a reference for media construction of female entrepreneurs' media image and future academic research in this field.