Mongolian Food Packaging Design Research Based On National Culture Characteristics

Mongolia is an ancient nation.Through a long-term accumulation and development of history,it has formed a rich and unique national culture.And the amplitude and enrich history resources is exactly the art source of design.For the Mongolia traditional culture.The cultural symbols with the characters,patterns and colors is the main carrier which the truest,the most profound,the most vividly reflects the traditional cultural essential characteristics of the Mongolia.This article first obtains from the analysis of the Mongolia traditional culture,studies and explores the Mongolia traditional culture symbol-text,pattern and color sorting in a systematic way.Then through the market research,selects the most typical packaging design examples respectively from meat,dairy,rice,wine,these four kind of Mongolia food,mainly detailed analyses the text,pattern and color.Then applies the theoretical research to design and makes a special exposition.finds the correspondences from modern packaging design and the Mongolia traditional culture elements,correctly applies into the nation’s food packaging design,fully embodies the national characteristics of the unique flavor of food packaging,and finally shows the unexpected results of the design,to enrich the national characteristics of food packaging design.At the same time,this article also can provide new aesthetic ideas for the research on the Mongolia traditional culture,and lays a foundation for creating design theory with national characteristics.To make food packaging design with Mongolia characteristics better adapt to the development of the times and the needs of the market.In the end,this paper explores the significance of the application of ethnic culture in Mongolia food packaging design from the aspects of culture,economy,society and ecology.The paper focuses on elaborating the Mongolia culture elements into food packaging design.It can better promotes and develops the national excellent traditional culture,the development of local tourism and the growth of the economy,then to shape the national brand characteristic.Finally it also can reach the intention of protecting ecological environment.