Research On Optimization Of Marketing Strategy About Jinsheng

At present,the prominent problem that our country’s tobacco industry is facing is how to adapt to the overall development of national economic restructuring and the ever-increasing social environment for banning smoking and smoking.Continue to maintain its own sales scale,the steady growth of tax profit level.As for various enterprises and brands in the industry,due to the sluggish sales growth in the tobacco industry and the competition among various brands in the industry,from the shared growth at the beginning of the century to the current stock split,the pressure of market competition has risen significantly.With the rapid growth of a new generation of cigarette consumers,the current trend of cigarette consumption shows a "diversified and individualized" trend,and the emphasis on smoking health is also on the rise.The significant effect this spending trend has on sales of cigarettes is the explosive growth in the sales volume of fine-grained cigarettes in the past five years.How to gain a competitive advantage in this emerging market segment to provide a strong impetus to the continued growth of its own brand in the future is a strategic focus of cigarette brands and manufacturers.This article reviews domestic and foreign research results on marketing strategy and cigarette marketing,and on the basis of this,takes Jinsheng brand and its cigarette products as research objects,analyzes the macroeconomic environment and industry competition pressure,That the development of small cigarettes for the company’s steady and sustainable development of great significance.And from the organizational system,human resources,strategy development and other aspects of the current analysis of the effect of the company’s sales of small cigarettes in general on the basis of this,it is recommended that companies optimize marketing content and methods,and adjust the marketing of small cigarettes Management model and personnel configuration,to promote the business of small cigarette marketing strategy optimization and efficiency improvement.