Development And Research Of Tea Culture Tourism Industry In Fuding

In recent years,with the continuous improvement of people's living standards and national quality,tourists demand more of the breadth and depth of tourism.The demand for experience,participation and culture in tourism activities is increasing.Tea culture tourism has many advantages such as culture,tourism,health care and experience,which is more and more popular with tourists,gradually becoming the new favorite of tourism industry.Fuding is the birthplace of white tea in the world and one of the top ten tea producing cities in China.It has long history in tea production and has abundant tea cultural tourism resources as well.Tea is the dominant and characteristic industry in Fuding.It plays an important role in promoting farmers income,rural stability and social harmony.In recent years the rise of "fuding white tea hot" not only has increased consumers 'awareness of Chinese white tea,but has also boosted the sales of Fuding white tea.At the same time,it has stimulated the interest and enthusiasm of consumers to explore the origin of tea.The present situation,problems and resource system of the tourism industry of Fuding tea culture are mastered through field investigation.In-depth analysis and research was carried out by means of a questionnaire to collect visitors needs,assessments and recommendations.This paper systematically combs the exploitable resource system of Fuding tea culture tourism.Using SWOT research method,it is found that Fuding tea culture tourism has many advantages such as convenient transportation,superior natural environment,solid base of tea industry,long history of tea culture and rich folk culture.However,there is a lack of organizational structure,weak brand awareness,low marking degree,hardware infrastructure lag,single tourism route,poor product structure,tea culture tourism talent shortage and other disadvantages.At the same time,there are opportunities for the government to pay more and more attention to the development potential,the strong industrial base,and the change of the concept of tourist consumption.However,there are still challenges such as competition,development and protection,restriction of economic level and influence of comprehensive strength of enterprises.Based on the analysis and research,this paper develops 10 tourism routes for tea culture that is suitable for business inspection,tea culture fondness,leisure vacation and other different audience groups.This paper adopts the theory of sustainable development and economic experience.To highlight the cultural elements of Fuding tea combined with local characteristics,design and develop personalized Fuding tea culture tourism products and tourism routes,putting forward Fuding tea culture tourism development countermeasures,development goals and orientation,which is for the future Fuding government decisions,and for other tea areas reference.