Research On The Development Of Tea Culture Tourism In Lishui,Zhejiang

Tea is the second largest beverage in the world,especially for China.With the development of tea drinking,tea culture tourism,as a new type of tourism,has become the choice of people’s healthy leisure travel.The mountain clouds produce good tea.The main tea producing areas in China are between green water and green mountains.The beautiful natural environment provides infinite space for the development of tea,tea culture and tea culture tourism.With the significant improvement of people’s living standards and the in-depth development of tourism,tourism alone has been unable to meet the needs of tourists,and the mode of experiencing culture in tourism has developed rapidly.Representative tea culture tourism in cultural tourism has gradually become a new hot spot of tourism.The integration and development of tea industry,tea culture and tea culture tourism has promoted the popularity of tea products,the level of tea consumption,the diversification of tea industry income,and the expansion of tea and related products.This paper analyzes the internal relationship and existing combination form between tea industry and tea culture,tea culture tourism in Lishui,Zhejiang Province,and summarizes the organic integration mode of innovative tea industry,tea culture and eco-tourism,and cultural tourism,so as to provide useful suggestions for the development of tea industry and tea culture tourism in Lishui,Zhejiang Province.By collecting and sorting out the relevant literature about tea culture and tea culture tourism at home and abroad,this paper makes a comprehensive interpretation of tea culture tourism and other related concepts,investigates and analyzes the development status of Lishui tea culture tourism in Zhejiang Province,probes into the role of tea industry and tea culture in promoting the development of Lishui tourism,and combines the advantages of Lishui tea culture tourism development to participate in Lishui tea culture tourism Tourists conduct field survey to obtain the behavior,preference and overall impression evaluation of tourists in Lishui tea culture tourism,understand the key to the development of Lishui tea culture tourism,and then analyze the shortcomings in the development of Lishui tea culture tourism: insufficient cultural connotation mining,lack of brand awareness;weak propaganda of tea culture tourism,insufficient development of tourist market;tourism supporting facilities The service level needs to be improved due to the imperfection of the construction,the single structure of tourism products,the lack of characteristics,the lack of high-quality professionals,etc.,and the corresponding development suggestions are put forward:deeply tap the connotation of tea culture,take the brand route;increase the propaganda of the financial media;increase policy support;explore more tourism products with tea culture characteristics;adapt to the needs of the tourism industry,and cultivate high-quality talents.