| Mulei county is one of the three kazak autonomous counties in China.Since the 1980 s,the wooden barrier has started to develop the kazakh embroidery industry.On the one hand,the government led and the enterprise pushed kazak embroidery out of the family and won the market and reputation.On the other hand,industrialization and marketization have brought a series of problems to the inheritance of traditional kazak embroidery technology of Mulei.First of all,the change in the production and lifestyle has made kazak embroidery,which is based on family free work,become the production of labor-intensive industrial parks.This process also introduced a large number of machine production mode of "embroidered" and "popular" pattern,it is not only the impact of traditional kazakh grain appearance,image system,more important is it make the kazak embroidery pattern system and semantic confusion,kernel mutate and traditional embroidery culture aphasia.Secondly,the modern production of cheap industrial goods in the traditional household,clothing,daily life in the use of space,traditional everyday embroidery supplies are no longer valued.In addition,a large number of traditional embroidery crafts series,embroidered skills contest for the government’s strong interference and market-oriented business logic is also greatly influenced the traditional kazak embroidery craft value and judgment of the level of……How to protect and inherit kazak embroidery effectively on the basis of ensuring the core of kazak embroidery culture has become the subject of this paper.This paper mainly USES the methods of literature research and social investigation,interviews,questionnaires and other means to investigate and analyze the current situation of the inheritance of the kazak embroidery craft of Mulei.This paper tries to probe into the problems of the inheritance of the kazak embroidery craft of Mulei and tries to put forward the corresponding protection measures.Through the investigation and research on the present situation of the inheritance of the kazak embroidery craft of Mulei,it is believed that the development of the kazak embroidery craft of Mulei in the modern social environment should have new thoughts on the inheritance mode.Should be mainly from kazakhstan based on the understanding and interpretation of traditional culture,in order to protect and give prominence to the traditional embroidery technics characteristic,sort out and on the basis of inheriting traditional lines,prudence is introduced into the kazakh grain appearance,process of product research and development,product innovation;At the same time,strengthen publicity and brand building,expand sales channels;In addition,the government should attach great importance to it,intensify training and protect it by training inheritors and other measures.Therefore,this paper proposes that cultural consciousness should be cultivated.Realize the economic value of kazak embroidery art;Constantly innovate products,create embroidery culture industry and other ideas. |