Research On Daqing Oilfield Overseas Market Development Strategy

This paper takes the development of Daqing Oilfield overseas market as the research object,stating the oil and gas cooperation in the Middle East,Africa,Central Asia,Russia regions on the basis of the research status at home and abroad,as well as analyzing the situation and main problems of the current strategy in the development of the Daqing oil field overseas market.Through horizontal comparison with several representative oil companies at home and abroad,the competitive advantages and disadvantages of Daqing oilfield in overseas market development are obtained.Besides,the threats and opportunities of overseas market are also expounded.The analysis found that the current Daqing oilfield has been with Sultan,Saudi Arabia,Kazakhstan,Turkmenistan and other countries to establish a relationship between oil and gas cooperation,with the international advanced technology exploration and development advantages,enjoy a certain reputation in the international market,but compared with European oil companies,there is still a big gap,many of the problems exposed in overseas the development of the market,mainly into the model has limitations,the overseas business structure is not perfect,the overseas market management confusion for the overseas market.Through the analysis of Daqing oilfield overseas market development present situation,this paper puts forward the overall strategy and the adjustment strategy of Daqing oilfield to further expand overseas market development,which is expanding overseas entry mode,optimize business structure,improve the overseas overseas business chain and management.In order to ensure the smooth implementation of the company strategy,but also to enhance the ability of technological innovation,strengthen overseas talents cultivation,the cultivation of overseas enterprise culture for the protection,use of existing markets to producers around the ongoing regional penetration,expand the overseas market share,significantly enhance the company’s internationalization degree.