Product Image Design Of Open Mill Based On Enterprise Imagery Research

Nowadays,with the rapid development of manufacturing industry,China's rubber open mill has been in the forefront of the world at the technical level,but the product image homogeneity serious and brand awareness is weak.In the process of product image design,due to the lack of in-depth research on corporate imagery,lead to the lack of internal relationship between product image of the same enterprise,and the product image distinction of different enterprises is very small.The lack of uniqueness and recognition of the product greatly reduced the image of the enterprise.Therefore,on the basis of product image theory,from the perspective of enterprise imagery,this paper will use the imagery modeling design method to complete the product image design of the open mill.First of all,research on the relationship between enterprise imagery and product image as well as the concept of knowledge system,put forward the product image design method based on the theory of enterprise image,to provide theoretical support for the open mill product image design of a rubber machinery enterprise.Secondly,according to the acquired enterprise interview and network investigation data,use semantic transformation and semantic interpretation to extract enterprise imagery from enterprise CI.Through the semantic association of enterprise image,the product style image is determined.Then,the structure,principle and appearance parts of the mixer are analyzed in detail,and the appearance feature parts of the mixer are extracted by the analytic hierarchy process.After that,the product image design analysis of the open mill is completed by the imagery modeling design method.In this process,the use of morphological analysis and quantitative theory I method to establish the relation model between form design elements of the open mill and product style imagery,by solving the model,the contribution value of each form design element to style imagery is obtained,to guide the product image design of the open mill.Finally,combined with the previous theoretical analysis and data analysis,provides three product image design schemes of the open mill with enterprise imagery for the enterprise,and uses AHP to conduct program evaluation,choosing the most suitable design scheme of enterprise imagery.Using CATIA V5 to establish an appropriate human body model,carry out the ergonomic simulation analysis of the optimal design scheme of the open mill,so as to verify the rationality of human machine relationship and improve the irrational human engineering design.After optimizing the design scheme,the external structure design of the open mill is completed,and the engineering drawing is drawn by using SolidWorks.In this paper,through the product image design of the open mill,convey the spirit of enterprise,strengthen the relationship between enterprise image and product image.The research results in the practical application level,enhance the uniqueness and recognition of products,and widen the gap with similar competition products,so as to enhance the market competitiveness of enterprises.In the theoretical research level,the research method of this paper provides a new idea for product image design,and provides a reference for the design of large mechanical equipment similar to the open mill.