| Since the 1980 s,the art of television in China has been booming.Various TV programs emerge one after another.Watching TV programs has become one of the forms of entertainment in People’s Daily life.As we enter the 21 st century,the production level of Chinese TV entertainment program has improved,with rich and colorful content,novel and unique forms,which are deeply popular with the public.When watching the shows,audiences are not only attracted by the wonderful content,but also the costumes of the performers.Firstly,as one of the content carriers of TV shows,stage costumes play a role in cultural and artistic communication.Secondly,stage costume is an important part of visual presentation in stage art,whose artistic and commercial value are gradually recognized and concerned by the public.At the same time,the style of stage costumes is also a declaration of program types、styles and contents,which lead the prevailing fashion trends,and promote the development of social culture and the innovation of people’s fashion lifestyle.To sum up,the stage costume design in current entertainment program is not only to satisfy people’s enjoyment in the visual,but also a comprehensive embodiment of the standards of aesthetic、economic cultural and social system.Based on the collection of relevant literature and theoretical data,this paper extensively combines the stage costume design examples and the author’s design practice experience.It takes the stage costume design of TV entertainment program as the research object,so as to carry out the following four aspects of research content:Firstly,to tease out the current development status of TV art and entertainment program in China through relevant literature research.Secondly,to analyze the esthetic art、basic design requirements 、the external factors that influence the design and the process of costume design for TV entertainment program through the combination of literature and practical research.Third,to analyze the design effect and operation mode of popular variety show stage costume through cases.Fourth,to further confirmed the viewpoint ofthis paper through the experience of the stage costumes designing in the TV entertainment program.In the end,the stage costume design is the inevitable result of socio-cultural and human esthetic art.Hoping that this article could provide certain help with whom are engaged in stage costume designing in the TV entertainment program and also deepen the understanding of it in the public,so as to promote the development of TV art in stage costume design. |