| China’s tobacco industry has made great progress in the reform and opening up,the comprehensive strength of tobacco enterprises has been greatly improved.But in 2015 sales of 49 million 790 thousand and 400 boxes of cigarettes,down 1 million 201 thousand boxes,down 2.36%.tobacco redrying enterprises as the middle part of the tobacco industry,in the development process of the overall capacity is relatively weak,can not meet the tobacco manufacturing industry on the role of industrial and commercial enterprises,the demand,thus enhancing the tobacco redrying enterprise development strategic planning,which is in accordance with the status of the supply chain has become the focus of current attention.From the perspective of development strategy of tobacco redrying enterprises in the development of the advantages,disadvantages,opportunities and risk analysis,to adjust my in the tobacco redrying enterprise resource allocation,it has very important theoretical significance and practical significance to promote the healthy development of China’s tobacco industry.The thesis mainly adopts the method of theoretical research and practical analysis of a combination of survey.On the basis of reading a lot of literature,summarize and refine through the existing research results,based on the relevant theory,provide the theoretical support for the research.Through the interview,collecting the literature and data,provide the basis for the research.Through the combination of field investigation and theoretical analysis,the Sichuan tobacco redrying Co.Ltd.in-depth research on the internal and external environment of the development strategy,and on this basis,the Sichuan tobacco redrying limited liability company development strategy to improve and optimize.In this paper,The first analysis of Sichuan tobacco limited liability company development present situation,introduced the Sichuan tobacco redrying Co.Ltd.,the level of technology and development strategy and the development strategy of Sichuan tobacco redrying satisfaction limited liability company management survey.Then the SWOT analysis of Sichuan tobacco re baking Co.,Ltd.was carried out,and its internal strengths,weaknesses,opportunities and threats were found.Finally,Sichuan tobacco redrying Co.Ltd.development strategy,to strengthen the brand maintenance,to ensure product quality,improve production management system,optimize the process management,tobacco production technology research,and strive to improve the quality of workmanship,updating equipment technology and innovation management methods etc. |
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