Research On The Internationalization Development Strategy Of YX Company

In recent years,the overall economic strength of China has been gradually enhanced,and the competitiveness of enterprises and the level of technical management have been continuously improved.The international economic situation is not optimistic,but the political environment of China has been actively promoted by the policies of"the Silk Road Economic Belt and the 21^st-Century Maritime Silk Road"（"the Belt and Road"for short）and international production capacity cooperation.As a result,China’s foreign trade has ushered in a golden era.The globalization of the world economy is a trend,along with China’s deep reforming and opening up,both China and the world’s economy are constantly integrating,which urges more enterprises to expand their markets not only in China’s territory,but also in vast overseas international markets.YX company mainly produce BOPP adhesive tape.The enterprise has over 20 independent brands,YONGWEI is launched a decade as an old but famous brand,although YONGWEI has a long history in the northeast industry,it did not create the promising volume it could.The main problem is uneven development,due to the domestic market gradually saturated and limited recognition,it is difficult to further development.But the southern coastal cities of the same industry are popular in overseas markets.How to narrow the gap between north and south,at home and abroad,and further development of the market has become an urgent problem to YX company.It is of great practical significance to study the problems faced by the internationalization development strategy of small and medium-sized enterprises in China.Based on the relevant theories,this paper analyzes the internationalization strategy of YX company.First of all,this paper clarifies the background,purpose and significance of the thesis research,dissects the development status and current problems of YX company in particular.Secondly,with SWOT analysis method,it analyzes the strength,weakness,opportunity and threats of YX company,analyzed the enterprise facing the macro environment,expounds the environmental restriction policy,trade barriers,market monopoly,the market for the technical requirements for new product research and development of environmental characteristics such as pressure,and provides the basis for the company to select the suitable international development strategy.Then,combined with the overall development tendency of the adhesive tape industry,it identifies the overall development orientation,model positioning,overall goals and stage objectives of the international strategy for YX company.Focusing on analysis of the specific implement path,so as to put forward how to improve the quality of itself products and technical indicators,to adapt it to the overseas market demand,it draws the conclusions of internationalization development strategy that production standardization,market internationalization,technology upgrade and implementation of the brand.Finally,after over four years development,are summarized from the perspectives of government,business,market operation,put forward the safeguard measures and effect evaluation of the internationalization development path for small and medium enterprises,this paper introduces the Sinosure information service innovation platform,who cooperate with government,to provide insurance and other service for enterprises.The department of commerce actively organize foreign trade knowledge training,etc.,to promote the international competitiveness of China’s small and medium-sized enterprises.YX company continue to increase capital investment for system improvement of the equipment,technology,personnel and other aspects,to deal with the crisis in the implementation of internationalization development strategy process,and bring inspiration and enlightenment to the development of the same industry.