Research And Practice Of Mascot Design In Children’s Food Packaging

"Yummy together" is the core of design for the mascot application of baby food packaging.From the children’s preference for product packaging shape and the mascot of different children’s food packaging at home and abroad,from personality design,memory and recognition,brand communication and The three aspects of communication study the relationship characteristics of mascots in children’s food packaging,and from these three aspects as the design basis and basis,the image of the mascot of "Yummy" is designed and divided according to the food category.There are four categories of meat,vegetables,cereal nuts,and egg-milk.After designing the character for the mascot,it is suitable for different types of packaging for the baby food brand “Yummy”.The product promotion is based on the supermarket baby food area,in order to promote the concept of "Yummy" children’s food: through the application of the mascot extension design in different food packaging,so that children understand the diversity of food sources,and improve picky eaters,partial eclipse The bad habits,and targeted food packaging will be more suitable for children’s preferences,to attract the interest of young children,and strengthen the effect of brand food promotion.