Research On The Application Of Cartoon Image In Children’s Food Packaging Design

China has a huge children’s consumption market,and the children’s economy has maintained a rapid growth level.In the consumer market,the food market has taken up the lion’s share.Now on the market of commodity packaging in the production process has made certain progress,parents for children to purchase foods tend to be more rational,children are the main food market consumer groups,they do not have the ability to buy,need to rely on parents to purchase behavior,parents in the purchase is also more concerned about the safety of food ingredients.Therefore,children’s food consumption groups are mainly parents and children,and how to design food packages that can satisfy both parents and children is a problem that designers need to consider.The investigation indicates that the cartoon image has become the enterprises to choose the brand image of the priority of the object,the cartoon image is the darling of the people of all ages,and the enduring influence,as the main target consumer group of children,they are full of vitality,to the sunshine,full of curiosity for new things,but just to meet the cartoon image their aesthetic needs and cartoon exaggeration,humor,cute,lively,children can see their shadows in the cartoon image of the body,so as to have a cartoon image of the food will be fond of.This shows that cartoon image in children’s food packaging design has an indispensable position.The cartoon image in children’s food packaging in various shapes,sometimes cute,sometimes funny,interesting appearance attracted countless children’s cartoon image not only attract consumers,groups of children,young people and even older,cartoon image in people’s heart the child really wake up,so that buyers imperceptibly also love the food.These delicious food,coupled with lovely,innovative cartoon image,is no longer just a simple sense of food.In modern society,market economy intensified,the cartoon image has become the enterprise’s ambassador,is the enterprise publicity logo,cartoon image as a corporate endorsement is exclusive and long-term,expand the brand effect of the enterprise,bring profit to the enterprise.This paper explains the concept of the cartoon image,analyzes the advantage analysis of cartoon image application in packaging design and consumer psychology of children,through to the domestic and foreign children’s food packaging case market outstanding list,draw excellent cases of successful experience,the cartoon image in the proper use of innovation in children’s food in the packaging,and inject new vitality into the children’s food market China.